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Taylor Swift poses in the press room at the Grammy Awards at the Los Angeles Convention Center on March 14.
Jordan Strauss / Invision / AP
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Jordan Strauss / Invision / AP
Taylor Swift poses in the press room at the Grammy Awards at the Los Angeles Convention Center on March 14.
Jordan Strauss / Invision / AP
Former Virginia Governor Terry McAuliffe is betting that Taylor Swift fans can help keep her condition from turning red.
The Democrat, who is running for the seat on Nov. 2, has a new five-figure advertising buy that connects his opponent, Glenn Youngkin, a Republican, to Swift’s bitter battle to take control of the main recordings of his first six albums. , including Intrepid, Red and 1989. Youngkin is the former co-CEO of the Carlyle Group, which financially supported the 2019 sale of Swift Masters to Ithaca Holdings, an umbrella company owned at the time by music director Scooter Braun. The Swift Masters have since been sold again.
Not everyone will see the advertisements linking “T-Mac” and “T-Swift”. They will appear on Facebook and Instagram for users who interact with Swift content and on Google when people in Virginia search for her name. Facebook ads take over the rallying cry #WeStandWithTaylor adopted by Swift fans, also known as Swifties, during the battle over her music.
A handful of recent polls show that neither candidate has come out of the woods yet. McAuliffe has a small lead over Youngkin with less than a month before an election seen as a national barometer.
Youngkin spokesman Christian Martinez called the attack “pathetic”.
“Terry McAuliffe has reached the stage of desperation in his campaign where he launches the most unfounded attacks to see what sticks,” Martinez said in a statement.
The announcements were first reported by The edge.
In 2019, The New York Times reported that the Carlyle Group helped negotiate a deal between Swift and Braun to allow her to perform some of the songs from her catalog at the 2019 American Music Awards, where she received the Artist of the Decade award. This particular clash even caught the attention of Senator Elizabeth Warren, D-Mass., Who said in a Tweeter that Swift “is one of many whose work has been threatened by a private equity firm.”
McAuliffe has attacked Youngkin’s career at Carlyle but is himself an investor in the company. In July, The Associated Press reported that McAuliffe had invested at least $ 690,000 in the Carlyle funds between December 2007 and the end of 2016. Campaign spokesman Jake Rubenstein said McAuliffe now had less than 5,000 $ in Carlyle stock.
Since the sale of his masters, Swift has taken care of re-recording and releasing his own versions of his music. Without fear (Taylor version) was released in April with six tracks “from the vault” that were not part of the original album in 2008. The next reissue, Red (Taylor version), is slated for release on November 12, a week earlier than she previously announced.
No word on the duration of the #WeStandWithTaylor campaign (McAuliffe version).
Editor’s Note: Facebook is one of the financial backers of NPR
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